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A brand of perpetual exploration and reinvention, Prada Beauty challenges perspectives and the status quo to serve as a precursor and pioneer, with a perspective of uncompromised quality, radical elegance, intellectual purity and freedom of creative experimentation.

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The Ingredients

Experience a new olfactive paradigm with ambery woods, green bourbon geranium and calabrian bergamot.

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The Refillable Fragrance

The entire range of the new Prada Paradigme signature masculine fragrance is refillable.

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PRADA DIMENSIONS

Prada Dimensions Durable Multi-effect eyeshadow is a unique combination of 3 sophisticated neutrals and a single eccentric accent in four dynamic finishes including satin, soft matte, hyper matte, and metal foil.

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The New Prada Paradigme Fragrance

Paradigme, the signature masculine fragrance by Prada. A fragrance that transcends traditional preconceptions by asking - what if there's another way? A question as an invitation to experiment and open new perspectives.

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